project Date: 2022

the grass is greener at moxy’s

the layout encourages users to peek into the saladette and get a glimpse of how things are made, enhancing the transparent and clean experience they are getting. the glass is tinted green to go with the concept of the grass is greener at moxy’s, while still giving the waiters a sense of privacy and adding a layer of curiosity for visitors. 

the challenge was that the small space was shared with its sister brand, 8 ounce, a coffee shop with its own identity. the proposal’s goal was for each to reflect their personality, yet remain cohesive with common elements in materials and language.